The global rapid application development market to grow from USD 7.8 billion in 2018 to USD 46.2 billion by 2023!

The ris­ing need for cus­tomized appli­ca­tions and expand­ing BYOD into enter­prise counts amongst the key fac­tors dri­ving the rapid appli­ca­tion devel­op­ment mar­ket. This have changed the mobile land­scape, thus accel­er­at­ing the adop­tion of rapid appli­ca­tion devel­op­ment. More­over, the grow­ing acces­si­bil­i­ty to busi­ness appli­ca­tions, ser­vices, and data on-the-go is a major fac­tor for grow­ing busi­ness mobil­i­ty.

Flex­i­bil­i­ty to cus­tomize solu­tions as per an organization’s dynam­ic require­ments along with secu­ri­ty and pri­va­cy, accel­er­ates the imple­men­ta­tion of RAD for sales and mar­ket­ing solu­tions. RAD appli­ca­tions are scat­tered across diverse busi­ness func­tions that are designed to replen­ish the unique demands of the busi­ness seg­ments. RAD plat­forms help cre­ate var­i­ous appli­ca­tions to ana­lyze mar­ket­ing ini­tia­tives and mea­sure the per­for­mance of key met­rics, such as mar­ket attri­bu­tion, RoI, and ad-cam­paign effec­tive­ness.

In-house soft­ware devel­op­ment is flex­i­ble and scal­able, and come with best-in-class secu­ri­ty mech­a­nisms, thus elim­i­nat­ing the skill gap required for soft­ware devel­op­ment and rise in busi­ness mobil­i­ty are some of the key fac­tors dri­ving the growth of the mar­ket.

Uti­liza­tion of advanced tech­nolo­gies, such as Cloud, Inter­net of Things (IoT), big data and ana­lyt­ics, mobil­i­ty, and social media, lead­ing inno­va­tion and there­by elic­it­ing a pos­i­tive growth in the busi­ness ecosys­tem Enter­pris­es have start­ed incor­po­rat­ing big data and BI to obtain real-time infor­ma­tion, gain action­able insights, under­stand cus­tomer require­ments, and facil­i­tate growth in their over­all pro­duc­tiv­i­ty. This has led to an increase in demand for dig­i­tal trans­for­ma­tion solu­tions in var­i­ous indus­try ver­ti­cals. 

To learn more about the rapid appli­ca­tion devel­op­m­ment, watch this movie

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