The rising need for customized applications and expanding BYOD into enterprise counts amongst the key factors driving the rapid application development market. This have changed the mobile landscape, thus accelerating the adoption of rapid application development. Moreover, the growing accessibility to business applications, services, and data on-the-go is a major factor for growing business mobility.
Flexibility to customize solutions as per an organization’s dynamic requirements along with security and privacy, accelerates the implementation of RAD for sales and marketing solutions. RAD applications are scattered across diverse business functions that are designed to replenish the unique demands of the business segments. RAD platforms help create various applications to analyze marketing initiatives and measure the performance of key metrics, such as market attribution, RoI, and ad-campaign effectiveness.
In-house software development is flexible and scalable, and come with best-in-class security mechanisms, thus eliminating the skill gap required for software development and rise in business mobility are some of the key factors driving the growth of the market.
Utilization of advanced technologies, such as Cloud, Internet of Things (IoT), big data and analytics, mobility, and social media, leading innovation and thereby eliciting a positive growth in the business ecosystem Enterprises have started incorporating big data and BI to obtain real-time information, gain actionable insights, understand customer requirements, and facilitate growth in their overall productivity. This has led to an increase in demand for digital transformation solutions in various industry verticals.
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